Podcast: Play in new window | Download (6.0MB)
SDR2009-05-20
- Walmart Covets Mac Sales
- Net Neutrality From Cory Doctrow
- Secret Questions = Fail
BLOCKBUSTER Total Access click to activate coupon for $10 off your first month.
 |
|
SDR News is a Daily (M-F) Technology Podcast with Tech News Highlights from Slashdot, Digg and Reddit
Click Here to Sign Up for the SDR Newsletter
Prefer a Direct Download ? (mp3)
Download today’s show.
If a news item has disappeared from the Del.icio.us list above, try the full list here.
Thumbnail Views: Via Thumblicio.us
SEARCH ANY STORY YOU HEAR ON THE PODCAST
Marketing or Mass- Which Will Apple Choose
by Andrew McCaskey
Not a Pure Play
You can be assured that rumors of an expanded presence at Walmart by Apple are only partially true. A company with the marketing skills of Apple is not going to let any channel damage the brand. Pushing product through a pure play discount retailer – even as large as THE retailer from Bentonville is not a step that Apple is going to take.
As Walmart picks up the pieces of the Flat Screen TV business from Circuit City, there is speculation that there is room being made for a “store within a store” to bring in Apple products beyond the iPhone and iPod. You can be sure that if this happens, it is going to be segmented beyond the wildest dreams of a textbook author. Apple has, simply, too much to lose by becoming the loss leader on the endcap.
As long as the products remain innovative, the packaging remains distinctive and the experience becomes engaging, Apple will stay on course. The engagement that Apple has nourished with customers since the beginning will not be squandered, especially after the corporate near-death experience of the 1990′s. I have the original packaging of every major Apple product I have owned since 1989. Do you ?
CES 2008 Coverage for Tech Podcast Network
How To Convert Video Formats with Ubuntu
Click to view videos submitted or recommended by other SDR podcast listeners. . .
If you find a YouTube video that pertains to one of our news items, or have produced an item that would be of interest to SDR listeners, please send us the link slashdotreview{at}gmail.com
Save $10 on any order of $50 or more at GoDaddy.com!
Be sure to sign up for our upcoming roundtable. We will be using GoToMeeting. Also, be sure to check out GoToMeeting. Why? Because you can hold meetings right over the Net — from anywhere. Plus, you can hold all the meetings you want for one flat rate. To get your free 30-day trial , visit www.gotomeeting.com/techroundtable.
- Take 10% off any order at GoDaddy.com! Code SLASH
- Take $5 off any $30 order at GoDaddy.com! Code SLASH2
- .com Domains $6.95 at GoDaddy.com! Code SLASH3
- More blogs about SlashdotReview…
- Slashdot Review by Email – Sign up here:
