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Premature Demise Predictions
by Andrew McCaskey
As Mark Twain observed “The reports of my death have been greatly exaggerated” when his obituary was accidentally published in the New York Post.
It’s the same with broadcast radio – in spite of my enthusiasm as an early adopter for Pandora and similar streaming radio like services.
early adopters of technology – at least in the podcast and blogging audience. I am reminded of that fact each time I move out of my comfort zone, and move, as my wife reminds me, closer to the real world.
First, I might note that the most popular consumption venue for radio is in the automobile. That places a widespread conversion from over the air AM or FM radio to internet delivered 3G streaming into the replacement cycle for automobiles. Right now – especially right now – replacement of automobiles is not high on the list of most people.
Adapters of any type are a pain, even to a techie. And while some of us will fool with FM adapters ( even my new $80 Belkin, one of the best is aggravating and delivers poor performance. The only satisfactory solution is a direct hard-wired audio connection and that’s not something that the early or middle majority consumer will fool with.
Finally, as compelling and novel as the richness of content is to those who have caught the fever, the majority of consumers are quite happy with what they have – and what is gently being moved their way.
It’s a generational thing – and if commercial radio is sickly, don’t count it out yet. As I mentioned on the program tonight, even the ClearChannel monoculture is not enough to kill it.
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