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IMdB Opportunity for MPAA
by Andrew McCaskey
The Movie Industry Could Get Ahead of the Curve
CNET reported that MDb founder Col Needham’s SXSW Q&A contained the idea that the massively popular movie database has set a long term goal to add one-button streaming for all of the 1.3 million titles it indexes. It might take a decade, and there are tremendous hurdles to be ovecome, but he explained how he wants to make it possible for the 57 million monthly unique visitors to the site to watch, with the click of one button, all the movies, TV shows, and other video content indexed on the site.
Already, IMDb has begun adding streaming content to the site, a program that began in September. Right now, Needham said, there are 14,000 full-length TV episodes and a couple of thousand full-length movies available on the site, as well as 120,000 other pieces of video content, many of which are movie trailers, interviews, and featurettes.
The MPAA would like us to think this proposal is unreal – but if the right business model comes along they may want to consider it. Sort of like RIAA and Napster about ten years ago, with 30 million people willing to pay $10 a month for legal services. Now the MPAA faces a similar choice.
Thirty percent of something might be better than one hundred percent of nothing.
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