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Social Media and Holiday Shopping
by Andrew McCaskey
No Surprise Here
The latest comScore report shows that online spending is up over 3% from 2008 for the period from Black Friday through Cyber Monday through the first week of December. And, a lot of that increase is attributed to Social Media.
If there is any surprise, it’s that it is so small an increase. And it can only be expected to increase in the weeks to come . The reason ? The changing demographics of Facebook.
The fastest growing segment of Facebook is the over thirty-five population. And I would expect that the fastest growing group within that is the rapidly approaching retirement Baby Boomers who not only have the disposable income, but have spent the past year getting newly acquainted with friends and distant family members on Facebook. It’s far more engaging than email, and, once you hide the Mafia Wars, Vampire Games, Farmville and similar annoyances you find that it’s worthwhile to follow a few of your favorite vendor fan pages.
Tie in a little bad weather to make the trip to the mall a bit more trouble, and the grandkids – who’s new photos just arrived are in an even better position than they would have been in years gone by. The only surprise is that it’s only a 3% growth.
First Look at JooJoo
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