SDRNews SDR2009-04-13 Real Threat to eMail is Not Spam

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    Real Threat to eMail is not Spam

    by Andrew McCaskey
    The Real Threat to eMail is Not Spam

    It’s the wonderful word coined at a WordCamp in 2007, bacn : It’s better than spam, but .. not that good. Wikipedia defines it as “messages which have been subscribed to and are therefore not unsolicited but are often unread by the recipient for a long period of time, if at all. Bacn has been described as “email you want but not right now” .

    Newsletter digests, twitter followers – press releases and updates flow into my inbox in a continuous stream – and if can keep ahead of them with rules I can keep them out of sight. With the new Microsoft study that proclaims 97% of email traffic to be spam, the legitimate traffic has to be shoehorned in within that 3% along with the bacn.

    It’s not a new problem – I’ve seen it rampant in corporate email for at least ten years. At first, it was due to the ignoramus “reply to all” , followed shortly by the friend mailing list of jokes, stories and political commentary, then by the CYA “copy stakeholders” practice. With combinations of all of the above, those systems had reached gridlock years ago. Only now it’s moved to another level on personal email as well.

    This turn of events came about because we granted permission – and much like privacy that slips away as we gain one more marketing advantage, coupon or registration bacn comes our way. Just like the old Pogo cartoon: “We have seen the enemy and he is us”

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