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Joost Barely Back on iPhone
by Andrew McCaskey
Back on the Radar
Joost has pulled back from their near death experience with a promising app for the iPhone. If their content was compelling they might have a case – but I give them a Fail.
CNET had an overall positive article on the re-emergence of Joost, noting that with a catalog of 40,000 videos there was a remarkable change in tone from the former video offerings on the iPhone – namely skateboard tricks from YouTube and assorted nonsense. As we have seen for the past two years at Slashdotreview / SDRNews, there are some YouTube content gems, but they are hard to find. And, as the ongoing task of locating and publicizing video content shows, the volume may be increasing but I am not sure that that quality is keeping pace.
Joost has the same problem. Insisting on a stand alone client, plus a slow beta rollout (where I doled out a few hundred custom invites from SDRNews) added just enough aggravation that the smooth introduction of Hulu’s browser based service and superior content.
Joost is going to get some near term press. They better move some higher quality content in than the Victoria’s Secret Runway and Sex Line Grandma that were the picks to demonstrate their iPhone app. If that is the best they can do for content, they’ll get what they deserve in the marketplace. Namely, a quick trip to the same place the Joost download client went.
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