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Mutually Assured Destruction in Search
by Andrew McCaskey
Mark Cuban, owner of the Dallas Mavericks, has a plan to kill Google by paying the top 1,000 sites a cool million each to leave the Google index and move to Microsoft. But could such a plan ever work, and would it be worth the risk to abandon Google?”
Anti-trust considerations aside, it might not be a good idea.
First of all even though Microsoft could find $45Bn in an offer for Yahoo, stockholders might be cautious about a billion or two. But,
it might be that Google wouldn’t stand still while its closest competitor tried to force the market away from its search engine. Maybe Google would up the stakes. After all, they have money too. Maybe the top sites could get Google into a bidding war with Microsoft, but would this be healthy for anyone except the companies that were the recipients of this largess?
Mutually Assured Destruction strategies just keep everyone’s nerves on edge. And once it went through all the legal appeals suits and countersuits it is likely to tie up such an approach in court for so many years that it wouldn’t matter to most of us for a long, long time.
Even Microsoft stockholders probably don’t like paying lawyers.
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