SDRNews: Location, Location

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Location, Location

by Andrew McCaskey
Location, Location

The latest prediction from Mashable is that the real buzz in 2010 is going to surround Foursquare – the Next Big Thing. A combination of location reporting, tweeting and an online leaderboard game, Foursquare has all of the ingredients of a winner.

I think it’s going to be big – and as the saying goes, the future is here, it’s just not evenly distributed. Fifty cities are now in the system, and presumably as more are added it will gain increased notoriety and utility.

There are a lot of things lining up. First, Twitter has set the stage for social user generated content among a wide set of mobile users. And, for the first time they have smartphone platforms that are ready to go, and a familiar use model. Very different from the pre-iPhone days of just two years ago. Secondly, they have a strong local component that can, for very little money in the form of specials, discounts, free drinks for the “mayor” of the venue a small business, restaurant or bar can attract a group of highly aware, social and loquacious customers.

It’s all about word of mouth advertising and personal recommendations, and this has it in spades. As true in the social media space as it is in Real Estate. More importantly, it’s the function of location and time. And moving people into your business. {sharethis}

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