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JooJoo Roll
by Andrew McCaskey
JooJoo Roll
The tiny Singapore based company that is getting ready to roll the dice on what was formerly known as the Crunch Pad is going to have a very, very long shot.
As the recent viral video shows, sometimes a blindfold shot from mid court can make the basket, but the probability of that happening is pretty remote. It’s going to be the same for the JooJoo Pad or any of a score of potential contenders.
They are up against an ecosystem. And that ecosystem’s head start is measured in years and well over 100,000 apps that are already in the public’s mind. They are up against a distribution system that is approachable and manageable by non-techies.
And most importantly, they are up against a cultural “There’s an App for That” supported by a the most powerful marketing force on the planet – that has the chops to engage with traditional content providers of all forms.
Unless they are going to compete on price – lets say a 50% of the price or less – it is going to be a long row to hoe. Indeed.
They are rolled before they get started rolling – unless they are very, very clever.
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