SDRNews: Google’s Irrelevant Desktop

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Obsoleting the Desktop

by Andrew McCaskey
Google’s latest: The desktop will be obsolete in three years.

I think they’ve gone a little bit overboard, but the notion is correct. In fact, the desktop/tower combination has already left the building.

The shift to mobile devices, smartphone or iPad/Google Chrome netbook or whatever is tremendously important. Not only is the technology sexy, it has, for the moment – margins.

Mainline PC manufacturers have despised netbooks – and Apple simply refused to play the game. Both recognized that there was, simply, no money to be made and focused their development efforts on the laptop segment where there were still opportunities for attractive returns.

As long as the combination of app store ecosystem and desirable design/fashion apply, the mobile sector will have potential. Apple is just the best player, but HP and others are finding niche player successes in some arenas.

They do realize, however, that Google is right. The desktop is dead as far as profits are concerned.

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