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FaceBook at Five Percent
by Andrew McCaskey
FIve Percent of Internet Time
The CommScore announcement that Facebook now consumes five percent of the time that Americans spend online is not surprising. The fact that Farmville turnips wither and die if they are not watered each day by a returning player is going to insure that there are sixty million people who return. Add in the hundreds of thousands of Baby Boomers who discover Facebook each day, and the multiplication of Fan Pages. And the amount of minutes multiplies like.. well, rabbits in Farmville.
All of that lurks somewhere between interesting and profound. If you are a casual observer of trends, the interesting part makes sense. And if you are a part of the traditional media, particularly television it could easily havea a profound impact on your business livelihood. Simply put, neither virtual farmers, baby boomers or just about anyone else are holding up their end of the bargain. Other than the rapidly aging out populations over 65 that never made the transition, television viewership continues to drop in favor of smaller screens.
Five percent is not much. But as the maxim goes, 5% of something beats 100% of nothing every time.
Electronic Frontier Foundation
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