SDRNews: ChromeOS A Narrow Hit

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ChromeOS a Narrow Hit

by Andrew McCaskey
But Not the Mass Market

With all the discussion on Google’s Chrome OS – I think that this first set of devices is going to hit a portion of the mobile professional market, but is going to miss the mass market. Two reasons: Price and Familiarity. A true mass market is going to take several years to develop, and mid America is going to continue to vacuum up replacements from the Walmart, Sam’s and Best Buy channels to gradually replace their aging WindowsXP systems, and they are going to do that with the familiar, not with the evolutionary.

A very large segment of the population has just moved in to computer literacy and are at the stage where the ability to function in Microsoft Word and Excel are proudly hard won skills. While many of us with technical skills and early adopter attention spans are freely moving to Windows7 ,OSX or the latest Ubuntu distro, many people have only recently climbed on to XP. Even though Chrome is the logical choice (considering the amount of work that is actually done outside of a browser), the ability to toss in a game from the Walmart discount bin for the kids or to have one of the teenagers in the house stock up an iPod with iTunes is going to be a killer if it does not work on the next PC as well as it has on the one that’s five or six years old and being replaced.

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