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Swarming
by Andrew McCaskey
Slashdot Review Podcast
There is a broad category of things of a Web 2.0 Mashup nature that seem like they ought to be good for something.
The Wall Street Journal Online has reference to one of them, a new social browsing site called Swarm, at the clever URL Swarmthe.com.
It has nothing to do with the common use of the word “Swarm” to describe the immediate behavior of the activities of bittorrent distribution. It’s more social in nature, and depends upon the active participation of those who have chosen to join in, and reveal their surfing habits to the group. Kind of the inverse of on-line privacy of surfing activities, where you explicitly publish your trail of sites visited and duration on the site.
Swarm is a graphical map of hundreds of websites, all connecting to each other. It updates itself every second with where people are going and coming from. As sites become more popular, they move towards the center of the swarm. As viewers leave one site for another, the links are illustrated by realtime connecting arrows. A lot of arrows to one particular site will attract your attention and prompt a move there to check it our.
The opt-in is in the form of a Firefox plug-in that allows you to anonymously participate in the project. You can exclude certain sites, in addition to those automatically excluded-namely https pages. And, the source code is available for download as well.
It’s a graphic demonstration, real time, of a proxy for your real information of value to marketeers, namely your Attention.
The WSJ summarized it as a new way to Waste Time. I’m not so sure – it looks like it should be useful to someone – or give you a good visualization on this thing called Attention.
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