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CES 2008 : PhotoSimile Booth
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The Long Term View
by Andrew McCaskey
It’s rare to find philosophical articles in the tech press, and that is what makes the essay from ITWorld by Don Reisinger worthy of note.
His premise is that today’s best loved computer and tech companies – Apple and Google – will in short order become as hated as some of their predecessors. Human nature being what it is, it is a wonder that it won’t be here within a few years.
There is something in the American story that enjoys the Google story on the way up, the pledge to “Not be Evil” along with the underdog story of Apple for the past thirty years. Then, when the tipping point occurs, all of a sudden that admiration turns to disgust.
It happens first among the elites – which have been well courted by both Google and Apple – but it takes a long time for the majority to turn against them.
Just observe Walmart. I’d wager that put to a vote, Walmart would still remain pretty popular, and will do so for a long time. Apple and Google will share the same fate.
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