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Yahoo On the Ropes
by Andrew McCaskey
Sad to note that Yahoo is in decline – but not unexpected.
There was a book about twenty years ago called “Great Expectations”. The subject was demographics, and the fact that the Boomer generation did, in fact, have great expectations for itself and that sheer size would dictate that many of those expectations would come true.
The conclusion was that the “pig in a python” as that demographic moved through various stages of life was sure to have a marked effect on virtualy every aspect of society and economics.
Yahoo’s slow decline is yet another manifestation of that demographic’s shifting tastes. Facebook offers the way to painlessly reconnect, share photos and lifestories, and participate in a visual and graphic way.
Yahoo just couldn’t measure up, and the shifting tastes of a very large demographic and taking the majority and late majority segments of the marketplace with them. There are not yet enough younger users to take up the slack that find Yahoo’s portal approach interesting.
It’s not personal, it’s business.
NASA Project M Proposal
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