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SDRNews: TV Broadcasters Circle the Wagons

November 17th, 2009 Administrator

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Broadcasters Circle the Wagons

by Andrew McCaskey
The Coming Wireless Avalanche

Broadcasters are starting to circle the wagons. And this time there are more Indians attacking than ever.

The CTIA – The Wireless Association, and the Consumer Electronics Association (CEA)CTIA predicts that mobile data usage could grow by 66 times between what it was last year and 2013. BY 2015, a single smartphone users’ data consumption could be 450 times the amount of data consumed in 2005. The FCC predicts total wireless consumption could grow from six petabytes a month last year to 400 by 2013—a petabyte being a thousand terrabytes.

In the late 1980′s I remember a conversation with a broadcaster who was seriously suggesting that since 80% of his viewers were on cable, how they could justify the antenna, transmitter, tower and operating expense for the remaining 20%. Even then, he joked if the tower blew down his business results would improve once he cashed the insurance check, as long as he did not have to rebuild and had 80% of his business – the profitable part – left over.

Broadcasters will be fighting every step of the way, but it’s a losing battle. And smart broadcasters are or should be moving as fast as they can to figure out what their online presence and strategy might be.

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