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Murdoch -v- Google
by Andrew McCaskey
Master of the Universe
We all got a good laugh last week when Rupert Murdoch announced that he was going to pull his NewsCorp content from Google.
It may not be that simple.
Mahalo CEO Jason Calacanis, who used to work for Murdoch’s Digital Chief Jonathan Miller when the two were at AOL, posted a simple suggestion: Not only should Murdoch de-index from Google, but he should get Bing to pay him for the exclusive right to index it. If other media companies joined Murdoch Google could actually find itself in a very difficult position, where Bing had content that Google didn’t. If you knew that Wall Street Journal and, say, New York TImes content was only in Bing search results, mainstream search users would suddenly have a big reason to go to Bing.
This would shift the balance of power away from search engines and to the content sites – if they could pull it off. Bidding wars over rights to index content would conceivably break out between Google and Microsoft.
In spite of what we see in the movies, the title Master of the Universe does not get thrown around lightly.
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