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SDRNews: HD Radio Tries Yet Again

September 13th, 2009 Administrator

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HD Radio Tries Again

by Andrew McCaskey
Let’s See How You Add This Up

CBS Radio has announced that they will be adding an HDRadio channel in four markets – Chicago, NY, LA and San Francisico – programmed with material developed by Last.fm. All of this by mid-October.

If the traffic levels that we have seen at the last four CES shows are any indicator, this is a snoozer of the first order. HDRadio is quickly on the track of BluRay as far as expensive, un-needed and manufacturer driven, in the face of streaming audio, mp3, and web based streaming with connectivity that’s on the way from outlets like Last.fm, Stitcher, and Pandora.

It’s better than the current fare – but the whole thing is about choice -successfully pushing the content and business model in another direction is pretty unlikely. Just watch Sirius-XM and see how that works.

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