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SDRNews: Google Listen Not Podcaster’s Friend

August 23rd, 2009 Administrator

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Google Listen Not the Podcaster’s Friend

by Andrew McCaskey
May Not Be the Podcaster’s Friend

Right now, the experiment is limited to the Android platform on T-mobile – but if the Google Listen project in Google Labs broadens to the iPhone, it might not be the best news for Podcasters.

The way the system appears to work, a user puts in a keyword or keywords, and there is a search for recent podcast episodes that contain the word. Apparently this is a result of a Google more or less realtime transcript service that moves the audio into written, indexed and therefore searchable form. Google Listen then gives the listener a group of podcasts that contain that episode, and begins to play.

The good news for the podcaster ? Thousands of additional listeners for that episode with the keyword. The bad news ? One download, pulled into the Google system and then pushed out in the Audio stream.

Plus, and unanswered question: If say 50 podcasts have the keyword, which podcast gets the pole position ? First in the queue adds another dimension to paid adwords, the keyword pay per click.

It’s early to say what’s going to happen, but there are a lot of podcasters watching. {sharethis}

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