Archive for August 17th, 2009

SDRNews: Brain Chemistry and Google

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  • Brain Chemistry Makes Us Love Google
  • iPhone Version of Tom-Tom
  • Energy Aware Internet Routing
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Brain Chemistry: That Explains a Lot

by Andrew McCaskey
hat Explains a Lot

The article in Slate Magazine reports that the brain is hard wired to love Google, Texting and Twitter. The conclusion is that it’s not called the Crackberry without reason.

The research goes back fifty years, probing rat’s brains searching for an elusive pleasure center. What they found was a section of the brain that appeared to mimic some pleasure reactions, associated with food or sex – but to be perversly affected by dopamine. It generates not pleasure or satisfaction, but what has been termed “seeking” In fact, it produced a sense of restlessness,anticipation, seeking and exploratory behavior.

Our internal sense of time is believed to be controlled by the dopamine system. People with hyperactivity disorder have a shortage of dopamine in their brains, which a recent study suggests may be at the root of the problem.

Now the only thing missing is to figure out where caffeine fits in.

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