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SDR2009-06-01
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eBay’s Lost Chances
by Andrew McCaskey
It’s No Fun Anymore
A great guest editorial in Techcrunch explains a lot about eBay’s problems. They are not going to get better anytime soon. The reason is that eBay is simply not much fun any more. And, as an online experience they have been replaced by Facebook pages, online video (both You Tube and Hulu) and Twitterstreams.
In 2000, eBay tapped into both the transition from dialup to broadband, as well as the American fascination with discovery, a bargain, interactive suspense, serendipity, and a chance for bragging rights for beanie babies, collectables and eventually houses, motorcycles and all manner of goods. By 2004 half the US internet population signed on to eBay, most often from work to check on auctions or just surf.
That was the peak, By early 2007 Facebook opened it’s API, permitting further entertaining applications – and at the same time eBay began to favor “buy it now” over auctions. In December 2008, eBay’s visitors accounted for only 1.5 percent of total minutes spent online (according to comScore Media Metrix). The leader board for top online properties showed Google, home of YouTube.com, and Fox Interactive Media, which includes MySpace.com, in the top five.
Never underestimate the business value of fun.
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