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SDRNews SDR2009-05-13
- SlingPlayer App Approved for WiFi only
- EveryZing gets NBC Unversal Funding
- Twitter Social Engineering Scam
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More Than Just Content
by Andrew McCaskey
Packaged Experience
The transition to electronic distribution of what we call content, delivered the past four hundred years or so by newspaper is tricky. The solution that satisfies is going to be more complex than Kindle-like first generation products. The big rewards are going to go to those who figure out out to combine and offer a cost effective version of the packaged experience. Until that time, there are going to be fits and starts.
The video featured today offers a tour of the Journalism lab at the New York Times. Stepping through all the likely suspects for displacing the newspaper, one by one – it’s striking to see that the satisfying experience is still elusive. There have been at least eighty years of attempts to replace the newspaper delivery by radio fax, data during blanking intervals on analog television, and similar scheme printing out the paper overnight at the subscriber’s home. The ability to deliver the content is only the first part of the puzzle. Delivering the content in a compelling manner, aligning with a variety of use scenarios and offering a reason to switch – all three have to line up, or we are still in the midst of a science fair project.
CES 2008 Coverage for Tech Podcast Network
New York Times R&D Group: Newspaper 2.0 from Nieman Journalism Lab on Vimeo.
NY Times Labs
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SlingPlayer App Approved for WiFi only
EveryZing gets NBC Unversal Funding
Twitter Social Engineering Scam