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Twittering Celebs and Decline
by Andrew McCaskey
The Real Story Behind Cable News Twittering PDF Print E-mail
Written by Andrew McCaskey
Sunday, 19 April 2009 21:34
It’s Not Just Trendy
It’s cheap – and it’s going to increase. User contributed content has got to be the greatest enhancement to programming cost reduction to come along for a number of years. As noted at Fanboy.com, the nose of the camel entered the tent roughly 45 years ago, as news of the Kennedy Assassination reached most Americans by television or radio, rather than newspaper. That began the slow decline that is only now working its way towards a logical end game.
The same eventual fate awaits network and cable news, evne though it may take another twenty years. The celebrity twitterings of Larry King and Oprah are the symptoms of that decline.
The first indicators began to appear with the introduction of TIVO, which for the first time let viewers recognize that they could allocate less than fifteen minutes of content time for the evening “News” and often were able to zip thorugh the pop culture/celebrity components and trim the news content to around ten minutes of the nominal “half hour”.
The contest between Larry King and Ashton Kucher was a celebrity death match -a fun publicity stunt. But with Don Lemon and other CNN personalities making Twitter and Facebook a major component of their on air persona their tweets become one more reason to not watch – and to recognize that the TIVO treatment of their on-air presence is headed rapidly towards content free territory.
User Generated content is not only trendy, it’s cheap. And as much as we love the cute pet tricks and storm footage on i-Report it’s a current bottom line improvement that is going to sow the seeds for a meager harvest in just a few years.
CES 2008 Coverage for Tech Podcast Network
Aneesh Chopra – CTO
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