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Reasons Behind Net Video Growth
by Andrew McCaskey
One Reason Why the Media is Dying:
It’s just too slow
Hulu gained 10 Million Viewers in February, according to CommScore VideoMetrix . Google video touched 53 Million unique viewers, with an average of 134 minutes. Not only is this bad news, this is particularly bad news in the demographic that matters the most to advertisers and media companies. The one thing in common that the leaders enjoy ? Short form content, consumable on the run, or in short segments.
We all have attention spans that are noticeably shorter – due almost exclusively to the pace of our workday environment, particularly in the present stress of a depression and a reset of the entire economy. The feeling is that our very survival – if not prosperity – depends on being hyper alert to the slightest passing trend, fact or rumor. What used to work, isn’t working. What might work, I need to know about.
We might blame it on the economy.
It may be the real reason has been there all along – that television is a colossal waste of time.
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