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Getting Over the Seattle Post Intelligencer
by Andrew McCaskey
Stronger Than Ever – After the Reset
The announcement that the Seattle Post-Intelligencer will cease publication on paper is being lamented far and wide. I suspect that we will get over it, quickly. The “paper” will continue to publish, online. And, let us hope there will be some archival hard copies burned off for the King Country Courthouse records each day. The real paper will outlive the need for publishing on cellulose.
As much as we like to lament the passing of newspapers throughout the country, Clay Christensen’s Innovator’s Dilemma again offers an explaination, of sorts. The disruptive technology (blogs ,user generated content and internet based delivery in this case) initially delivers an inferior product. The established technology offers a few enhancements which do little but increase their costs, and the upstart begins to encroach with more and more application.
Newspapers or journalists / journalism is needed as much or more in the coming years than in the past. In fact, finding a voice and finding an audience will perhaps become easier in the new delivery system than in the old.
What we are lamenting is the passing of a business model, and fearing what comes next. After all the advertiser supported one has worked for a few hundred years and we are awfully comfortable with it. Besides, the home of the Kindle is just on the other side of the I-5 Freeway.
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