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Apple’s Narrow Enterprise Window
by Andrew McCaskey
How Narrow is the Window ?
Apple’s foray into the enterprise is going to be short lived. While Vista stumbled and corporations refused to go along with the business as usual upgrades in hardware and OS changes as they had since the days of Windows 3.1, Apple made several bold moves. It may still not be sufficient to crack the enterprise in a meaningful way.
Two masterful moves on Apple’s part positioned them for possible success in the general business realm, beyond the realm of creatives and similar pockets around the corporation. First, the move to the Intel platform from PowerPC removed both physical and psychological barriers that removed some hostility from IT types. Secondly, the virtualization of Parallels or dual boot capabilty of Boot Camp reduced the risk by allowing the machines to run XP (or Linux) without risking legacy applications or productivity tools such as the MS Office suite.
On the home front, Mac’s continued their assault at the high end of the consumer marketplace. Likewise, the sleek MacBook Pro became the executive status symbol – and even Walt Mossburg of the Wall Street Journal proclaimed the Windows Laptop of the Year to be… the MacBook. The iPhone’s smashing introduction if not adoption by the Blackberry crowd further established Apple (no longer Apple Computer) as a serious contender.
It is Good Fortune. And, it’s all going to end soon. The economy, cloud applications, netbooks and competition are going to stop Apple’s enterprise march dead in its tracks. Enterprise IT is still going to slow roll adoption, and hope for Windows 7 to provide what Vista has not.
It’s not over for Apple, though: As millions of professionals leave those corporations in layoffs, bankruptcies, and forced retirements – they turn to their home computers and find, to their surprise that the Apple is a perfect fit for their new life. The Enterprise just moved back home.
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