Archive for December 3rd, 2008

SDRNews SDR2008-12-03 Informal Content Rules. Maybe

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    Informal Content and Business

    by Andrew McCaskey
    Informal Content PDF Print E-mail
    Written by Andrew McCaskey
    Tuesday, 02 December 2008 23:55

    We Will See if It Rules

    What’s the balance between content value and production values ? What’s the balance between general tech, regulatory, and business news and specialized deep dive content ? We are about to find out. Starting this week, SDRNews is rolling the dice on a major expansion to live coverage of specialized content at the Content Management Association CMSExpo in Denver, CO. John Coonen is the Executive Director of CMSA, and founder of the Expo.

    We have picked either the absolute best or the absolute worst time to invest in this venture. We are adding Associate Producers with different styles, on air personality and perspectives for the event. Why make the leap, and why now ?

    From a podcaster standpoint, as with any media business, it is a struggle to keep things fresh. Sometimes it is small changes or tweaks, and other times – it is a time for change. The CMS Expo is a small show – but it fills a specific need at a time when web content developers are looking for unique services for clients, and when companies are looking for ways to reduce their costs and increase their effectiveness.

    I am enough of a geek that I am really anxious to see how the combination of Twitter, Seesmic, webcams, Camtwist and other consumer grade tools can address content collection in a conference setting.

    But – the real test will be on how the audience reacts to this trial. IF it meets your needs or interests, tell us so – and tell your friends. If we are moving off base – let me know that as well.

    Once again , Thanks for listening.

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