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Free Perfect Now – Getting Closer
by Andrew McCaskey
And it looks like One is Sufficient
It’s been almost ten years since I wrote and presented a Lawrence Lessig style presentation that included a riff on the topic of Free. Perfect, Now. The idea was that customers, in their ideal world, could be satisfied only where their needs were anticipated and met immediately with no cost. The premise was that a product delivered quickly might be very competitive if it was a good match to needs, (although not a perfect solution) . But, the same product delivered with less speed or more process would be much less satisfactory.
Two of the sessions at PodcampAZ have confirmed that – in the case of video and social networks, those three degrees have been reduced to one.
Free: Free is good, and the ten years of progress now in Web 2.0 interactivity and access are moving close that goal – assuming net access and the time
Perfect: Social networks have essentially eliminated much of the uncertainty of the Perfect – in that the filtering of the group and the contributions and comments by the group that add to the video submitted by one of the group refines and qualified the content. That moves it closer to to Perfect
Now: On demand or pushed via RSS -the mechanics are in place. And the only missing link is the content to be posted now.
As one of the PodcampAZ presenters spoke : There is an audience for every video product – the problem is getting people to put their videos up NOW.
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