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Apple Becomes a Target
by Andrew McCaskey
Apple Becomes an Interesting Target PDF Print E-mail
Written by Andrew McCaskey
Wednesday, 01 October 2008 21:55
If Apple had taken the “Don’t Be Evil” pledge early on, I would feel a lot better. As it is, there seems to be more than a little weight being thrown around.
The threat to shut down the iTunes Music Store in the face of a proposed increase in pricing for songwriters that would crack the 99 cent barrier reminds me of the “cut in school budget that will terminate the High School football program unless the referendum is passed”. There are enough iPods being sold that the loss leader on the endcaps of the virtual aisle of the Music Store will still leave Apple hauling in the cash. Microsoft, SanDisk, Samsung, Sony, Creative, and a host of others have been struggling for years to get some sort of handle on the ipod busines to no avail – and there is no way that Apple is going to cut off that source of advantage in hardware sales that the music store represents.
The decision announced today to welcome IBM, Lotus Notes and 140 million seats of said software into the iPhone App store is the big shove. The IBM iNotes Ultralite (free app, no less) was approved only a week or ten days after slamming the App store shut on a developer who had an application that competed with Apple’s Mail program. There was another developer with a program called “Podcaster” that allowed the iPhone to download podcasts directly, without stopping by iTunes along the way.
The only problem is that IBM is so tightly linked with RIM’s Blackberry in the enterprise space that the uptake on iPhones may not be as big as Apple thinks. And those developers who ended up with a bad aftertaste from the Apple App Store might be happy with their skills deployed in the world of Android.
At least there are a couple of heavyweights on the block, not just one.
CES 2008 Coverage for Tech Podcast Network
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