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The Plan Comes Together
by Andrew McCaskey
Infoworld laid out their guess as to the grand strategy of the Apple represented by the 3G version of the iPhone. And regardless of your fanboy status for the products and company, you have to admit that there is a good story to tell.
First of all, some perspective and personal experience. There have been only two phones in the past fifteen years that I would classify as elegant from a user interface standpoint. The first was a Nokia 5800 from AT&T with the thumb rocker to scroll through the memory – on the old TDMA network. Carried it for maybe five years. The other is what is now the first generation of the iPhone, the EDGE version. Both are a pleasure to use.
In between, a stream of Motorola, LG, Samsung, Audiovox, Ericsson and similar phones – all of which had software so poor that the first chance to bolt was automatic.
Infoworld points out that Apple’s iPhone strength is not the hardware – it is the combination of UI, the rebranded .mac cloud and virtual apps, the App Store, the vetting of developer products, the automatic upgrade of the software on both EDGE and 3G hardware, in fact the entire ecosystem.
It’s moving towards the benevolent dictatorship. What are we giving up on the way down the golden path ?
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