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Years Away from Market Dominance
by Andrew McCaskey
I guess it is sour grapes, (watching my Upsampling DVD player, formerly known as an HD-DVD player gather dust) but I have to take some small pleasure in the the lack of traction and lackluster sales of Blu-Ray to date.
As Mary Chapin Carpenter says, “The Numbers Never Lie”, and here are some of them: Including Playstation 3, there are about 3 million Blu-Ray capable players in the US. Stand alone player prices hover around $300. For $50, a consumer can get a DVD player, as have roughly 100 million consumers.
Even with a price drop by half for the Christmas season, it’s going to be hard to see how many consumers are going to make Blu-Ray a must have item this season. And, as alternatives such as VuDu and the Netflix box come on line, family entertainment expenditures are not going to be the highest priority, once you get past the early adopters.
I suspect that we already have. CES is going to be interesting this year, trying to find some excitement.
31 Days of Dragon – drawing to a close – but still chances to win this week.
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