Archive for February 15th, 2008

SDRNews SDR2008-02-14: Apple TV 2.0 – Excitement

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    • Friendly Worms
    • Air Force Cybercommand
    • Livestation

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    SDR 125x50 Today’s Headlines Include…

      • Friendly Worms
      • US Air Force Cyber Command
      • Livestation


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      Nozbe

      Shifting Gears, Again

      by Andrew McCaskey

      The video world – or more properly the world of television and video – is shifting more rapidly than we can ever imagine. We are too close to see the forest, but some trees are springing up in some unusual places.

      First of all, the Livestation beta - which will provide realtime streaming of television via a peer to peer mechanism will take the Joost model for recorded content and go one better.

      The most interesting and disruptive player, though – is the 2.0 version of Apple TV.

      One of the TPN members – Tim Verpoorten of MacReviewCast sent along a link to Don MacAllister of Screencasts Online…

      Here’s his excellent analysis of why AppleTV 2.0 is such a big deal.

      Apple TV Take 2 removes the need for the convoluted and confusing “subscription” mechanism for accessing podcast content.

      Apple TV Take 2 transforms podcasting into an on demand streaming content delivery service in one fell swoop – literally overnight.

      Apple TV Take 2 wraps a simple, colourful browser interface around the podcast content making it super easy to just browse and view.

      Apple TV Take 2 organises podcasts into genres for easy selection and provides guidance to show you similar podcasts that other people have watched when you select a podcaast.

      Apple TV Take 2 gives you access to podcasts by network provider “legitimising” podcasts and giving yet another way of accessing mainstream or repurposed content

      Yes you can subscribe to your favourite podcasts if you want but Apple TV Take 2 has just turned into a new type of “cable” set top box with unlimited channels for every type of content imaginable.

      This is huge for the independent content producer, absolutely and undeniably huge.

      After only spending a hour in front of the Apple TV Take 2 it made me re-assess my own content and make a major strategic change in my approach, but perhaps I’ll leave that for another post!

      So podcasts are a very big deal now and Apple gets it, they get it big time.

      His conclusion – Exciting Times Ahead – and I have to agree. Stay tuned, there’s some changes afoot as fast as I can make them.

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