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Back to the Office
The action by AT&T pulling their between 15,000 and 20,000 telecommuters back in to the office has got to be one of the more delicate PR challenges in the past few years.
It seems that in spite of the fact that AT&T had, over the past ten years, been not only a perveyor of enabling bandwidth but a virtual posterchild for the virtual office, it’s a major about face.
I expect that it’s also hard to get the genie back in the bottle. For all of the shortcomings of the telecommuting arrangement – and there are many – the changes in traffic patterns and expectations the past ten years have set the bar pretty high as far as expectations.
What happened ? As retro as the new SBC management might be, it still would look to be a step backward. Especially among those with IT skills or similar activities that do not require the physical presence in a company facility.
I wish the new management luck, but expect they are going to need it.
Besides that, they will have to start paying for furniture and electricity again.
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