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Online Video and the Business Model
The Penn State study on the impact of video availability does not offer much of a surprise to me.
The conclusion of the study was that while online video might be bad for over the air broadcast TV, it is actually quite good for the networks – because of the opportunity to interact with viewers and fans on so many levels through their web site.
I realize that they are almost separate worlds for most people – but if you take the time to look at shows from Monk, NCIS, or Eureka and then look at the very closely coupled web site content that expand the backstory, stars, and episodes – you can see the way that smart commercial programmers are moving with all haste.
The microcosm world of podcasting has the same issues- discovery, development of a family of content services that are of interest to listeners or viewers, and then making sure that the fundamental dictate of digital media – consumption when, where and how at the convenience of the consumer is met.
It looks to me that the first television network or producer to figure that out is going to have no problem making the transition.
The fellows that are trying to upsell me on HD Radio or another tier of satellite service are not.
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