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Media Scramble in Video
It is hard to imagine a more disruptive set of circumstances than those facing the broadcaster today – either radio or television.
The new Hulu site is an example of the scramble that NBC, Universal and Viacom are involved in – just like the Joost venture.
I have just added the Apple TV at home – still not exactly sure what I it that I will do with the unit – other than family photos and music on the new HDTV flat screen.
What I can tell is that if Apple TV goes to 99 cents per video episode, I will need to look carefully at the Direct TV feed that costs close to $50 per month. There are few shows on the satellite that we watch or Tivo – and if they were available for purchase it might be more effective to put those entertainment dollars towards a few episodes of series we like and the balance in Netflix.
I bet a lot of other households are thinking through the same thing. It is not here yet, but is on the way..
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