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Apple Raises it to a New Level
I had been privately counseled to keep an eye on Apple for the rest of the year, every six or eight weeks, for another surprise.
This one does not even come from Apple – it’s the item today from Business Week that shows how Apple is going to benefit from all the EMI provided, non-DRM’d AAC encoded content.
How much of this was Apple intent and how much was the result of years of mis-judgements by Microsoft and a score of partners who were trying to unseat Apple remains to be seen.
But the effect -that AAC will become the defacto non-DRM’d distribution standard is nothing less than an stroke of marketing genius, once again. The rising tide of DRM-free content will lift all boats – just Apple’s boat a bit more than others.
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