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Banned in Boston – Still a Great Strategy
–by Andrew McCaskey
Looks like the old “Banned in Boston” strategy – well over a hundred years old works well in 21st Century advertising as well.
Get your product or production tossed out somewhere, and the rest of the world will flock to see what’s happening.
Ordinarily, I try to take the high road in comments, and after all this is a family friendly program. But.. the GoDaddy site featuring ads rejected are lots of fun.
Check out the series of all the Superbowl Ads – storyboard and video that was rejected .. The link on Slashdot Review.
In fact , Business 2.0 named it the Smartest Ad Campaign of the Year when
“Cynics scoffed when the then-unknown Web hosting provider agreed to pay $4.8 million to air a 30-second spot twice during the Super Bowl. GoDaddy’s ad, a spoof of Janet Jackson’s “wardrobe malfunction,” ran during the first quarter, but Fox pulled it before it could appear again in the fourth.”
On other matters . . .
Don’t forget that the easiest way to introduce someone to SlashdotReview is to send them an email. It’s easy to do – just sign up for the free FeedBlitz email service yourself, and each morning a fresh copy of the show notes, artist link and the Podtrac player show up in your inbox, just ready for a quick listen and forward to those who may not know about podcasting, but who might enjoy the program.
And finally ….
That healthy balance of technology, music and entertainment from emerging artists will get some TechPodcast Network support one week from tonight.
Lance Heath at the Digital Experience Podcast is taking the plunge in a live event with Whitney Steele. It’s a live streaming performance, February 10th at 7PM Pacific. Questions taken in advance digitalxp at gmail.com . I hope to have some audio clips at least one or two nights this coming week.
| Recent Links and Announcements |
Save $10 on any order of $50 or more at GoDaddy.com!
Don’t forget the podcast interview at GeekNewsCentral on the beta release of IE7 !
Be sure to sign up for our upcoming roundtable In February. We will be using GoToMeeting. Also, be sure to check out GoToMeeting. Why? Because you can hold meetings right over the Net — from anywhere. Plus, you can hold all the meetings you want for one flat rate. To get your free 30-day trial , visit www.gotomeeting.com/techroundtable.
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